Vogue Italia Tanda Jaman Dengan Sampul Majalah Kosong

Sejarah baru muncul dari kultur majalah cetak fashion dan lifestyle, berupa sampul yang kosong, putih tanpa model, tanpa headline, hanya tercantum bulan dan tahun edisi serta nama majalah, Vogue Italia. Inilah ungkapan rasa yang paling tepat untuk merespon apa yang terjadi di Italia, pandemic covid-19. Lockdown, semua warga di larang berkumpul, termasuk orang-orang fashion, dengen serentetan pemotretan untuk cover dan fashion spread. Segala test make up, fitting bebajuan, tertu saja terimbas. Apa warna yang paling tepat untuk mengungkapkan semua hal yang tak tergambarkan ini? PUTIH. Editor-in-Chief Vogue Italia, Emanuele Farneti, menuliskan tentang sampul kosong yang ia terbitkan: “to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia”. Kalimat-kalimatnya ia tuliskan dengan pilu di Instagram.

View this post on Instagram

The Vogue Italia April Issue will be out next Friday 10th. 🤍🤍🤍 “In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way. Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project. But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch. The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time. 🤍🤍🤍 White is first of all respect. White is rebirth, the light after darkness, the sum of all colours. White is the colour of the uniforms worn by those who put their own lives on the line to save ours. It represents space and time to think, as well as to stay silent. White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future. Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.” #EmanueleFarneti @EFarneti #imagine #FarAwaySoClose #WhiteCanvas — Read the full Editor’s letter via link in bio. Full credits: Editor in chief @Efarneti Creative director @FerdinandoVerderi

A post shared by Vogue Italia (@vogueitalia) on Apr 7, 2020 at 10:00am PDT

Sejarah Sampul Majalah Kosong

Sampul majalah kosong ini pernah juga muncul di majalah Time, edisi 11 Juni 2018 dengan headline: The Drone Age. Sama-sama kosong namun di Time menampilkan langit senja yang luas dan kosong. Di sisi bawah terdapat siluet barisan pepohonan hitam, lalu sampul berbingkai titik lampu-lampu drone berwarna merah dan lampu-lampu putih dari illuminated drone. Apakah kekosongan ini adalah sinyal terhadap tibanya kita di garis batas sebuah jaman permajalahan?

Foto: @efarneti @vogueitalia Time